During the release of tickets for Taylor Swift's Reputation Stadium Tour in 2018, numerous fans experienced frustration and disappointment due to technical glitches and challenges in purchasing tickets. This problem was further aggravated by the presence of scalpers and bots, who swiftly acquired large quantities of tickets, resulting in inflated prices and restricted availability for genuine fans.

In this context, UX design holds significant importance in tackling and minimizing these issues within the ticketing process.